Gabriella Punziano, PhD in Sociology and Social Research is Associate Professor in Sociology and Methodology of Social Sciences at the Department of Social Sciences of the University of Naples Federico II, where she hold advanced digital research and methodological courses. Since 2018 she is the director of the Paideia association for culture and advanced training in human and social sciences and of the Summer School on method and social research. Her research interests include: the new analytical frontiers and the challenges introduced by the digital, new data, mixed and integrated and digital perspectives on public, institutional and political communication phenomena, social policies and welfare regimes, risk communication analysis on social and digital platforms. She is the author of more than 100 publications among articles, book chapters, edited books, handbook, on methodological issues.